سامانه مدیریت نشریات علمی دانشگاه شهید بهشتی

فرهادیان, علی, زنگیان, سمیه, همتی, امین. (1402). شناسایی عناصر سازندۀ بلوغ دیجیتال برای ترسیم استراتژی صنعت 0/4: با ابزارهای فراداده توصیفی و متن کاوی. , 22(54), 79-116. doi: 10.48308/jbmp.2023.103740
علی فرهادیان; سمیه زنگیان; امین همتی. "شناسایی عناصر سازندۀ بلوغ دیجیتال برای ترسیم استراتژی صنعت 0/4: با ابزارهای فراداده توصیفی و متن کاوی". , 22, 54, 1402, 79-116. doi: 10.48308/jbmp.2023.103740
فرهادیان, علی, زنگیان, سمیه, همتی, امین. (1402). 'شناسایی عناصر سازندۀ بلوغ دیجیتال برای ترسیم استراتژی صنعت 0/4: با ابزارهای فراداده توصیفی و متن کاوی', , 22(54), pp. 79-116. doi: 10.48308/jbmp.2023.103740
فرهادیان, علی, زنگیان, سمیه, همتی, امین. شناسایی عناصر سازندۀ بلوغ دیجیتال برای ترسیم استراتژی صنعت 0/4: با ابزارهای فراداده توصیفی و متن کاوی. , 1402; 22(54): 79-116. doi: 10.48308/jbmp.2023.103740

شناسایی عناصر سازندۀ بلوغ دیجیتال برای ترسیم استراتژی صنعت 0/4: با ابزارهای فراداده توصیفی و متن کاوی

چشم انداز مدیریت بازرگانی
مقاله 3، دوره 22، شماره 54 - شماره پیاپی 88، شهریور 1402، صفحه 79-116    اصل مقاله (1.47 M)
نوع مقاله: علمی - پژوهشی
شناسه دیجیتال (DOI): 10.48308/jbmp.2023.103740
نویسندگان
علی فرهادیان* 1؛ سمیه زنگیان2؛ امین همتی3
1استادیار و عضو هیئت علمی، گروه مدیریت و اقتصاد، دانشکده علوم مالی، مدیریت و کارآفرینی، دانشگاه کاشان، کاشان، ایران
2استاد حق التدریس، گروه مدیریت بازرگانی، دانشکده اقتصاد، مدیریت و علوم اداری، دانشگاه سمنان، سمنان، ایران.
3کارشناس ارشد گروه مدیریت بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه شهیدبهشتی، تهران، ایران
چکیده
هدف: مدل بلوغ دیجیتالی به عنوان یک عامل موفقیت حیاتی، سازمان‌ها را قادر می‌سازد تا وضعیت فعلی خود را ارزیابی کرده و نقشه‌های راه را مطابق با اهداف خود ایجاد کنند. مدل بلوغ برای شرکت‌هایی که قصد دارند به صنعت 0/4 تبدیل شوند و به دنبال ارزیابی فرآیندها، محصولات و سازمان‌های خود هستند، مناسب است.
روش: این مطالعه از نظر هدف کاربردی است و نخست با بهره‏گیری از رویکرد PRISMA (متاآنالیز) و ابزار تجزیه و تحلیل کتاب‌سنجی و متن کاوی و با استفاده از نرم افزارهای Harzing’s Publish or Perishv8 در بازۀ زمانی سال‏های 2010 تا 2023 بر روی 1211 مقاله به بررسی ادبیات سیستماتیک جامع و به‌روز می‌پردازد و سپس با کمک ابزار Voyant عناصر سازندۀ بلوغ دیجیتال را خوشه‏بندی می‏کند.
یافته‌ها: در پژوهش حاضر 191 پیکرۀ آماری مورد بررسی قرار گرفت؛ سپس با رویکرد متن‏کاوی 10 خوشۀ اصلی استراتژی دیجیتال، فرآیندهای دیجیتال، ارزش دیجیتال، مشتری دیجیتال، فناوری دیجیتال و داده، حاکمیت دیجیتال، افراد و مدیر دیجیتال، محصول و خدمات دیجیتال و تحول دیجیتال شناسایی شد.
نتیجه گیری: سازمان‏ها نیازمند ایجاد یک نقشۀ راه دقیق هستند تا بتوانند بقای خود را تضمین کنند، از اینرو مدل بلوغ دیجیتال یک عامل موفقیت حیاتی است؛ زیرا به سازمان‏ها امکان ارزیابی وضعیت فعلی‏شان را می‏دهد.
کلیدواژه‌ها
بلوغ دیجیتال؛ صنعت 0/4؛ مدل‏های آمادگی؛ متن کاوی
عنوان مقاله [English]
Building a Successful Strategy for Industry 4.0: Identifying the Key Elements of Digital Maturity through Descriptive and Text Mining, Meta-Analysis Tools
نویسندگان [English]
ali farhadian1؛ somayeh zangian2؛ amin hemmati3
1Member of the faculty of the Faculty of Financial Sciences, Management and Entrepreneurship of Kashan University
2Department, Faculty of Economics, Management and Administrative Sciences, Semnan University, Semnan, Iran.
3M.S., Employee of and Faculty of Economics, Management and Administrative Sciences, Semnan University, Semnan, Iran.
چکیده [English]
Abstract
Objective: The digital maturity model is a critical success factor as it enables organizations to assess their current state and create roadmaps to align with their objectives. Moreover, with the expansion of digital transformation and the changes brought about by Industry 4.0, a shift in business models and value propositions has emerged, which requires senior management support for projects and investments. Therefore, the maturity model is suitable for companies looking to change their business and operations for Industry 4.0 and seeking to evaluate their processes, products, and organizations and understand their maturity level.
Method: This study is a practical one in terms of its objective, and initially, it uses the PRISMA approach (meta-analysis) and bibliometric analysis and text mining tools, using Excel and Harzing's Publish or Perish v8 software to review systematic literature from 2010 to 2023 on 1211 articles and then uses Voyant tools to cluster the building blocks of digital maturity.
Findings: In this study, 191 statistical units were analyzed, and with the text mining approach, the following ten main clusters of digital maturity building blocks were identified: digital strategy, digital processes (marketing, finance, and processes), digital value, digital customer (travel and customer experience), digital technology and data, digital governance, digital individuals and digital managers, digital products and services, and digital transformation.
Result: Organizations need to create a precise roadmap to ensure their survival, and therefore, the digital maturity model is a critical success factor as it enables organizations to assess their current state.
کلیدواژه‌ها [English]
Digital Maturity, Industry 4.0, Readiness Models, Text Mining
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