Sustainable Tourism Development Based on A Strategic Approach Using SWOT Analytical Model (Case Study: Gorgan County) | ||
| Sustainable Earth Trends | ||
| دوره 4، شماره 1، 2024، صفحه 1-11 اصل مقاله (797.78 K) | ||
| نوع مقاله: Original Research Article | ||
| شناسه دیجیتال (DOI): 10.48308/ser.2023.234119.1031 | ||
| نویسندگان | ||
| Somayeh Galdavi* 1؛ Gafar Mirkatouli2؛ Marjan Mohammadzadeh3؛ Hamed Mirkarimi3 | ||
| 1Department of Water Sciences and Engineering, Faculty of Agriculture, Kashmar Higher Education Institute, Kashmar, Iran | ||
| 2Professor, Faculty of Geography Sciences, Golestan University, Golestan, Iran | ||
| 3Faculty of Fisheries and Environmental Sciences, Gorgan University of Agriculture Sciences and Natural Resources, Gorgan, Iran | ||
| چکیده | ||
| The SWOT technique provides strategies to improve the management situation by examining and evaluating strengths and weaknesses, opportunities, and threats. Therefore, the current research was conducted to provide a strategic plan for the management and sustainable development of tourism in Gorgan using the SWOT. So, a list of strengths, weaknesses, opportunities, and threats was identified and provided as a questionnaire with a Likert scale which was filled out by the experts. Then, their results were analyzed and weighted. Next, the SWOT matrix was formed based on internal (IFE) and external (EFE) factors, and the best strategies for tourism management in the study area were presented. According to the results, the existence of recreational areas such as Naharkhoran and Alangdareh near Gorgan City is considered the most important opportunity for tourism development in the study area. At the same time, the criteria of low level of sanitary conditions and lack of service facilities in recreational areas is the most important threat related to tourism development in the region. Also, from the point of experts’ view, the existence of beautiful landscapes, numerous waterfalls, and unique forest areas in the vicinity of Gorgan city are the most important strengths in tourism development. On the other hand, the lack of entertainment for tourists and the lack of guarantee for the sustainability of investment in this industry are the most important weaknesses. In this research, strategies and suggestions were presented to improve the current situation and to manage sustainable and successful tourism in this region. | ||
| کلیدواژهها | ||
| Environmental factors؛ Sustainable development؛ Sustainable tourism management؛ SWOT model؛ Gorgan County | ||
| مراجع | ||
|
Akbari Saghaleksari, Z. & Pourramzan, E., 2021. Agroturism and its Role in Promoting Growth Opportunities in Rural areas of Guilan province. Geographical Association of Iran, 5(9), 43-59.
Amalia1, M.M., Kraugusteeliana, A., Sipayung, B., Rustiawan, I. & Bambang, I., 2023. Business Risk Management Using Strengths Weaknesses Opportunities Treats in Small Business. Journal of Management Science (JMAS), 6(1), 125-131.
Arco, A., Presti, L., Marino, V. & Maggiore, G., 2021. Is sustainable tourism a goal that came true? The Italian experience of the Cilento and Vallo di Diano National Park. Land Use Policy, 101, 1-12.
Arsic, S., Nikolic, D., Mihajlovic, I., Fedajev, A. & Zivkovic, Z., 2018. A New Approach within ANP-SWOT framework for prioritization of ecosystem management and case study of national park Djerdap, Serbia. Ecological Economics, 146, 85–95.
Bostanchi, A. & Parchekani, P., 2022. Formulating Creative Ecotourism Development Strategies (Case Study: The Suleghan & Kan Valley). Tourism of Culture, 2(7), 5-12.
Candrea, A.N. & Ispas, A, 2009. Visitor management, a tool for sustainable tourism development in protected areas. Bulletin of the TransilvaniaUniversity of Braşov, 2(51), 131-136.
Chandra, P. & Kumar, J., 2021. Strategies for developing sustainable tourism business in the Indian Himalayan Region: Insights from Uttarakhand, the Northern Himalayan State of India. Destination Marketing & Management, 19, 1-9.
Ghorbani, A., Raufirad, V. & Rafiaani Azadi, H., 2015. Ecotourism sustainable development strategies using SWOT and QSPM model: A case study of Kaji Namakzar Wetland, South Khorasan Province, Iran. Tourism Management Perspectives, (16), 290–297.
Groselj, P. & Stirn, L.Z., 2015. The environmental management problem of Pohorje, Slovenia: A new group approach within ANP–SWOT framework. Journal of Environmental Management, 161, 106-112.
Hasyimi, V. & Azizalrahman, H., 2021. Economy-led sustainable touristic city: the case of Surakarta, Indonesia. Tourism Futures, 1-17
Kazemiyeh, F., Sadighi, H. & Chizari, M., 2016. Investigation of Rural Tourism in East Azarbaijan Province of Iran Utilizing SWOT Model and Delphi Technique. Journal of Agricultural Science and Technology, 18, 1-13.
Keshavarz, M., Qadiri Masoom, M., Ayashi, A. & Superintendent, H., 2015. Analysis of sustainable tourism development strategies based on the "internal-external matrix" model and strategic SWOT analysis, case study: Khorramabad city. Ahar Islamic Azad University, 16(54), 21-46.
Konakglu, S.S.K. & Kurdoglu, B.C., 2021. Evaluation of Amasya city tourism planning using SWOT analysis. Forestry Faculty. 22(1), 88-96.
Mehmood, F., Hassannezhad, M. & Tahir, A., 2015. Analytical investigation of mobile NFC adaption with SWOT-AHP approach: A case of Italian Telecom. Rocedia Technology, 12, 535-541.
Mirkarimi, S.H., Mohammadzadeh, M. & Galdavi, S., 2015. Social and recreational carrying capacity assessment of Daland Forest Park, Golestan, Iran. Environmental Resources Research, 3(2), 191-202.
Moiniyan Miyandoab, G., Fathi, B. & Moiniyan, P. 2019. The requirements of urban management in the sustainable development of tourism with an emphasis on economy (case study: Miandoab city). Geography and human relations, 2(4), 449-471
Nori, Gh., Sarani, S. & Rostaei, M., 2019. Strategic planning of tourism tourism development in the spa springs Using the SWOT technique (Study: bacon banned hunting area). Geography and Human Relationships, 1(4), 364- 383.
Ozdemir, Y. & Demirel, T., 2018. Prioritization of Tourism Strategies in Turkey Using a SWOT-AHP Analysis. International Journal of Business and Industrial Marketing, 3(2), 34-45.
Purwaningsih, M., Purwandari, B., Sunarso, F. P. & Setiadi, F., 2021. Harnessing E-Collaboration for Rural Tourism Recovery after COVID-19: Dual Analysis using SWOT and Porter’s Diamond Model. International Journal of Academic Research in Progressive Education and Development, 5(4), 559-575.
Razmjooie, H. & Zare, A., 2020. Investigating strengths in the development of the tourism industry in Yasouj city with the SWOT analytical model. Tourism Research and Sustainable Development Journal, 5, 33-44.
Sadeghi, H. & Khanzadeh, M., 2020. Strategic Analysis of Agricultural Development by SWOT and QSPM Matrix: A Case Study of Urmia Lake Basin. Journal of Agricultural Economics and Development, 27, 87-118.
Stange, J. & Brown, D., 2010. Tourism destination management achieving sustainable and competitive results, 142 pp.
Swangjiang, K. & Kornpiphat, P., 2021. Does ecotourism in a Mangrove area at Klong Kone, Thailand, conform to sustainable tourism? A case study using SWOT and DPSIR. Environment, Development and Sustainability, 23(11), 1-26.
Talebi, M., Majnounian, B., Makhdoum, M., Abdi, E. & Omid, M., 2021. Predicting areas with ecotourism capability using artificial neural networks and linear discriminant analysis (case study: Arasbaran Protected Area, Iran). Environment, Development and Sustainability, 23, 8272–8287.
The requirements of urban management in the sustainable development of tourism with an emphasis on economy (case study: Miandoab city). Geography and Human Relations, 2(4), 449-471.
Tjaija, A., Nur Ali, M., Fadhliah, A. & Effendy, E., 2022. Development Strategy of Palu Bay Marine of Sustainable Tourism with the A'WOT Hybrid Method. Interdisciplinary Studies, 2(1), 269-279.
Zhao, Y., Mei, X. & Guo, J., 2023. Influence of Sustainable Environment Based on a SWOT-PEST Model on Sports Tourism Service Integration Development. Sustainability, 15(2), 1-14. | ||
|
آمار تعداد مشاهده مقاله: 62,061 تعداد دریافت فایل اصل مقاله: 489 |
||