- Aaker, A. D. (2001), Strategic Market Management. John Wiley&Sons,Inc, 220- 225.
- Bettis, A., William, K. H.(1981). Strategic Portfolio Management in the Multi business Firm. California Management Review, Fall, 4(1), 22-25.
- Birger, W. & Cynthia, A. (1986). What Is an Attractive Industry?. Management Science, (32),10, 1223-1230.
- Burke C.(1984). Strategic Choice and Marketing Managers: An Examination of Business-Level Marketing. Journal of Marketing Research, (21), 4, 345-359
- Brush, C. G., & Vanderwerf, P. A. (1992). A comparison of methods and sources of obtaining estimates of new venture performance. Journal of Business Venturing, (2),7, 157−170.
- Bruggen, H. B. (2000). Broadening the perspective on marketing decision models, Research in Marketing, 17,159–168 8-Chakravarthy, B. S. (1986). Measuring strategic performance. Strategic Management Journal, 7(5), 437−458.
- Chandler, G. N., & Hanks, S. H. (1993). Measuring the performance of emerging businesses: A validation study. Journal of Business Venturing, 8(5), 391−408.
- Churchill, A. (1979). A Paradigm for Developing Better Measures of Marketing Constructs. Journal of Marketing Research, 7, 64-73
- Cook J. (1983). Marketing Strategy and Differential Advantage. Journal of Marketing, 47, 68-75
- Dougal, P. & Robinson, B. (1990). New Venture Strategies: An Emprical Identification of Eight Archetypes of Competitive Strategies for Entry. Strategic Management Journal, 11, 447-67
- Fornell, C. & Wernerfelt, B. (1987). Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis. Journal of Marketing Research 8,337-46
- Foster, D. (1970). Product-Market Strategy. Long Range Planning, 3, 70-77
- Homburg, C. P., Workman, Jr., & Harley Krohmer (1999). Marketing's Influence Within the firm. Journal of Marketing , 63, 1-17
- Mckee, O. P. (1989). Strategic Adaptability and firm Performance: A Market[1]Contingent perspective. Journal of Marketing, 53, 21-35
- Menon, A. G., Bharadwaj, T., & Steven W. (1999). Antecedents and Consequences of Marketing Strategy Making: A Model and a Test. Journal of Marketing, 63, 18-40
- Menon, A. & Anil, M. (1997). Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy. Journal of Marketing , 61, 51-67
- Neil, S. & Rose, G.(2006). The Effect of Strategic Complexity on Marketing Strategy and Organizational Performance, Journal of Business Research, 59, 1-10.
- Park, M. J.(1990). Toward An Integration Model of the Determinants of Business Level Strategic Planning Perspective. Research in Marketing, 10,157-202.
- Saxby, L. & C. Abercrombie (1995). Selecting Marketing Strategy Through Environmental analysis. The Journal of Marketing Management, 5(1) , 16 – 20 .
- Slater, F. & Eric M. Olson (2001). Marketing's Contribution to the Implementation of Business Strategy: An Empirical Analysis. Strategic Management Journal, 22(11), 1055-1067.
- Spohn, D. (2004). Evaluating Market Attractiveness - A New Venture Perspective Ph.D. diss., Galle University.
- Stern, N. & G. Rose (2006). The effect of strategic complexity on marketing strategy and organizational performance. Journal of Business Research, 59, 1–10.
- Sullivan O. & V. Abela (2007). Marketing Performance Measurement Ability and Firm Performance. Journal of Marketing, 71, 79–93
- Subhash, C. (1993). Marketing planning & Strategy. 4 th edition, south Western Publishing, 390-515.
- Venkatraman, N., & Ramanujam, V. (1986). Measurement of business performance in strategy research: A comparison of approaches. Academy of Management Review, 11(4), 801−814.
- Wissema, J. H. & Pol, H. M. (1980). Strategic Management Archetypes. Strategic Management Journal,1(1), 37-47.
- Wind, Y. & Robertson, S. (1983). Marketing Strategy: New Direction for Theory and Research. Journal of Marketing,47,12-25.
|
