- Bennett, R. & Barkensjo, A. (2006). Relationship quality, relationship marketing and client preventions of the levels of service quality of charitable organizations. Service Industry Management, 16(1), 81-106.
- Bhatti, T. (2007). Exploring factors influencing the adoption of mobile commerce. Internet banking and commerce, 12(3), 1-13.
- Brandy berry, A. A. (2003). Determinants of adoption for organizational innovations approaching saturation. European Journal of Innovation Management, 6(3), 150-158.
- Chen, P. T. & Hu, H. (2010). The effect of relational benefits on perceived value in relation to customer loyalty: An empirical study in the Australian coffee outlets industry. International Journal of Hospitality management, 29, 405- 412.
- Chwelos, P., Benbasat, I. & Dexter, A. (2001). Empirical test of an EDI adoption model. Information Systems Research, 12 (3), 304-321.
- Hirunyawipada, T. & Paswan, A.K. (2006). Consumer innovativeness and perceived risk: Implications for high technology product adoption. Consumer Marketing, 23(4), 182-198.
- Im, S., Bayus, B.L. & Mason, C.H. (2003). An empirical study of innate consumer innovativeness, personal characteristics, and new product adoption behavior. Academy of Marketing Science, 31(1), 61- 73.
- Kai-Ming Au, A. & Enderwick, P. (2000). A cognitive model on attitude towards technology adoption. Managerial Psychology, 15(4), 266-275.
- Kulviwat, S., Bruner, G.G. & Al- Shurideh, o. (2009). The role of social influence on adoption of high tech innovations: The moderating effect of public / private consumption. Business Research, 62, 706- 712.
- Leichter, G. (2006). Innovation diffusion and relation ship marketing: An empirical study of factors influencing the intention to adopt the innovation of modular facility technology (Doctoral Dissertation).Retrieved from ProQuest Dissertation and Thesis database. (UMI No. 3229042)
- Levering, A. & Liljander, V. (2006). Does relationship marketing improve customer relationship satisfaction: schools of thought and future research directions. Bank Marketing, 24(4), 232-251.
- Meuter, M. l. (1999). Consumer adoption of innovative self[1]service technologies: A multi-method investigation (Doctoral Dissertation).Retrieved from ProQuest Dissertation and Thesis database. (UMI No. 9935964)
- Mohr, J.J. & Shoshtari, N.H. (2003). Introduction to the special issue: Marketing of high technology products and innovations. Marketing Theory and Practice, 11(3), 1-13.
- Ndubisi, N. O. (2006). Factors of online learning adoption: A comparative juxtaposition of the theory of planned behavior and the technology acceptance model. International Journal of E- learning, 5(4), 571-591.
- Roehrich, G. (2004). Consumer innovativeness: Concepts and measurements. Business Research, (57), 677.
- Saaksjavari, M. (2003). Consumer adoption of technological innovations. European Journal of Innovation Management, 6(2), 90- 100.
- Saffu, K., Walker, H. & Hinson, R. (2007).An empirical study of perceived strategic value and adoption constructs: The Ghanaian case. Management Decision, 45(7), 1083-1101.
- Suh, J. (2001). Effect of relationship quality on the likelihood of new product adoption and existing product retention. (Doctoral Dissertation).Retrieved from ProQuest Dissertation and Thesis database. (UMI No. 3027378)
- Tse, A.B. & Sin, L.M. (2004). A firm’s role in the marketplace and the relative importance of market orientation and relationship marketing orientation. European journal of Marketing, 38(9), 1158- 1172.
- Udo, G. J., Bagchi, K.K. & Kirs, P.J. (2010). An assessment of customers, e- service quality perception, satisfaction and intention. Information Management, 1-12.
- Walker, R H. (2002). Technology–enabled service delivery. International Journal of Service Industry Management, 13 (1).91-106.
- Wang, G., Dou, W. & Zhou, N. (2006). Consumption attitudes and adoption of new consumer products: A contingency approach.European Journal of Marketing, 42(1/2), 238-254.
- Wejnert, B. (2002). Integrating models of diffusion of innovations: a conceptual framework. Human Development, 28, 297-326
|
