سامانه مدیریت نشریات علمی دانشگاه شهید بهشتی

رحمان سرشت, حسین, خاشعی ورنامخواستی, وحید, خلیل نژاد, شهرام, شیخی, نرگس. (1404). چارچوب عناصر شبکه ارزش در صنعت بانکداری ایران. , 17(35), 53-73.
حسین رحمان سرشت; وحید خاشعی ورنامخواستی; شهرام خلیل نژاد; نرگس شیخی. "چارچوب عناصر شبکه ارزش در صنعت بانکداری ایران". , 17, 35, 1404, 53-73.
رحمان سرشت, حسین, خاشعی ورنامخواستی, وحید, خلیل نژاد, شهرام, شیخی, نرگس. (1404). 'چارچوب عناصر شبکه ارزش در صنعت بانکداری ایران', , 17(35), pp. 53-73.
رحمان سرشت, حسین, خاشعی ورنامخواستی, وحید, خلیل نژاد, شهرام, شیخی, نرگس. چارچوب عناصر شبکه ارزش در صنعت بانکداری ایران. , 1404; 17(35): 53-73.

چارچوب عناصر شبکه ارزش در صنعت بانکداری ایران

چشم انداز مدیریت بازرگانی
مقاله 3، دوره 17، شماره 35، آذر 1397، صفحه 53-73    اصل مقاله (1.05 M)
نوع مقاله: علمی - پژوهشی
نویسندگان
حسین رحمان سرشت* 1؛ وحید خاشعی ورنامخواستی2؛ شهرام خلیل نژاد3؛ نرگس شیخی4
1استاد دانشگاه علامه طباطبائی- تهران- ایران
2دانشیار مدیریت بازرگانی، دانشگاه علامه طباطبائی، تهران، ایران.
3دانشگاه علامه طباطبائی، تهران، ایران.
4دانشگاه علامه طباطبایی، تهران، ایران.
چکیده
مقوله ارزش و ارزش‏ آفرینی در شبکه ارزش، مفاهیم نوینی هستند که به تازگی وارد مکتوبات مدیریت شده‏ اند. امروزه خلق ارزش برای ذینفعان به عنوان وجه تمایز کسب‏ و کارها محسوب می‏شود؛ به نحوی که ارزشهای متمایز ایجاد شده، ضامن بقا و موفقیت آنها در نظر گرفته می‏شود. سازمان‏ها در این فضای رقابتی در تلاش هستند که با تمرکز بر رویکردهای همکاری در خلق ارزش، ارزش مشترکی را به مشتریان خود ارائه کنند.روابط یک ‏طرفه زنجیره ارزش که در آن خلق ارزش از تأمین‏ کنندگان به سازمان و متعاقب آن به مشتریان صورت می‏ پذیرد، تغییر کرده است. در بازار رقابتی کنونی، خلق ارزش در زمینه شبکه ارزش مفهوم می ‏یابد؛ شبکه ‏ای که در آن تمامی بازیگران در یک رابطه همه‏ جانبه به هم ‏آفرینی و عرضه ارزش به ذینفعان، به ویژه مشتریان، می ‏پردازند.در این مقاله، عناصر ارزش‏ آفرین در شبکه ارزش با تمرکز بر خروجی‏های مطلوب مورد بررسی قرار می‏ گیرند و متناسب با آن، مدل ارزشی صنعت بانکداری با تشریح عناصر تشکیل دهنده، تعامل‏ها و روابط میان این عناصر و نتایج نهایی خلق ارزش در صنعت بانکداری مشخص می‏شود.
کلیدواژه‌ها
ارزش؛ هم ‏آفرینی ارزش؛ شبکه ارزش؛ صنعت بانکی
عنوان مقاله [English]
A Model for Value Network in Banking Industry
نویسندگان [English]
Hossein Rahmanseresht1؛ Vahid Khasehi Varnamkhasti2؛ Shahram Khalil Nezhad3؛ Narges Sheikhi4
1professor, Allameh Tabatabaii University, Tehran, Iran.
2Associate professor of Business Management, Allameh Tabatabaii University, Tehran, Iran.
3Allameh Tabatabaii University, Tehran, Iran.
4Allameh Tabatabaii University, Tehran, Iran.
چکیده [English]
Value and value creation in value networks are new concepts recently entered management literature. Nowadays value creation for stakeholders is considered as a point of difference for businesses, so that created distinct values guarantee their survival and success. Organizations in this competitive situations are trying to offer a shared value to their customers by focusing on collaborative value creation.
The one-way value chains in which the value creation occurs from suppliers to the organization and subsequently to customers has changed. In the current competitive market, the creation of value is realized in the context of value network, a network in which all the players are co-creating and delivering value to the stakeholders, especially customers in a multilateral relationship among all agents.
In this paper, value creation elements in a value network are investigated focusing on desirable outputs. Accordingly, a model for value network in banking industry is recognized by describing the constituent elements, the interactions and relationships between these elements and the final results creating value in the banking industry.
کلیدواژه‌ها [English]
Value, Value Co-creation, Value Network, Banking Industry
مراجع

Aali, S., Ebrahimi, A. & Aslanpour Alamdari, N. (2019). Analysis of Customer Engagement in Creating Value at Different Stages of the Relationship Life Cycle Journal of Business Management, 11(1), 105-124.
Al-Badawi, A. & Hosseini Khameneh, M. (2007). Customer Value Measurement with Value Network Analysis Approach. Fifth International Management Conference. Tehran.
Asadullah, H., Makui, A., & Shahroudi, K. (2005). Value Chain Modeling in Iranian Automotive Industry to Achieve Cost Leadership Strategy. Management Knowledge, 71, 3-40.
Aslund, A., & Backstrom, I. (2017). Management Processes and Management’s Role in Customer Value Creation. International Journal of Quality and Service Sciences, 9(2), 148-164.
Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99–120.
Bharti, K., Agrawal, R., & Sharma, V. (2014). Value Co-creation: Literature Review and Proposed Conceptual Framework. International Journal of Market Research, 57(4), 571-603.
Bititci, U. S., Martinez, V., Albores, P., & Parung, J. (2004). Creating and Managing Value in Collaborative Networks. International Journal of Physical Distribution and LogisticsManagement, 34(3–4), 251–268.
Cambra-Fierro, J., Pérez, L., & Grott, E. (2017). Towards a Co-creation Framework in the Retail Banking Services Industry: Do demographics Influence?.Journal of Retailing and Consumer Services, 34, 219-228.
Corbin, J., & Strauss, A. (2008). Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory (3rd ed.). Thousand Oaks, CA US: Sage Publications, Inc.
Danaeifard, Hassan, Emami, Mojtaba. (2013). Grounded Theory Strategy in Organization and Management Studies. Saffar Publications. Second edition. 

Freeman, R. E. (1984). Strategic management: A stakeholder approach. Boston Pitman.
Garriga, G. (2014). Beyond Stakeholder Utility Function: Stakeholder Capability in the Value Creation Process. Journal of Business Ethics, 120, 489 507.
Glaser, B.G., and Strauss, A. (1967). The Discovery of Grounded Theory: Strategies for Qualitative Research. Chicago: Aldine.
Gronroos, C. (2000). Service Management and Marketing: A Customer Relationship Management Approach (2nd ed.). Chichester: John Wiley & Sons.
Hamidizad, M., Habibi, M., Hassan Beigi, E. (2010). Relational Sources of Value Creation in Implementing Diversity Strategy through Internal Development. Journal of Business Management Perspective, 2(35), 9-25.
Heinonen, K., Campbell, C., and Ferguson, S. L. (2019). Strategies for Creating Value through Individual and Collective Customer Experiences, Business Horizons, 62, 95-104.
Hilton, T., Hughes, T., and Chalcraft, D. (2012). Service Co-creation and Value Realization, Journal of Marketing Management, 28 (13-14), 1504–1519.

Holbrook, M.B. (1994). The Nature of Customer Value in Service Quality: New Directions in Theory and Practice. Thousand Oaks, CA: Sage Publications.
Holttinen, H. (2014). Contextualizing Value Propositions: Examining How Consumers Experience Value Propositions in their Practices. Australasian Marketing Journal, 22, 103-110.
Ilmarinen, P. (2017, April). Creating Shared Value in Banking: Case Savings Bank Group, (Master’s Thesis). School of Business, Rajakatu
Khalifa, A. S. (2004). Customer Value: A Review of Recent Literature and an Integrative Configuration. Management Decision, 42(5), 645-666.
Lindgreen, A., Hingley, M. K., Grant, D. B., and Morgan, R. (2012). Value in Business and Industrial Marketing: Past, Present, and Future, Industrial Marketing Management, 41(1), 207-214.
Macdonald, E. K., Kleinaltenkamp, M., and Wilson, H. N. (2016). How Business Customers Judge Solutions: Solution Quality and Value in Use. Journal of Marketing, 80, 96-120.
Maleki Minbash Razgah, Morteza, Dehghani Soltani, Mahdi, Farsizadeh, Hossein, Gholamzadeh, Rasool (2015). The Impact of Internet Banking Image and E-Banking Satisfaction on Customer Attraction and Retention: The Moderating Role of Perceived Value. Journal of Business Management Perspective, 22, 141 160.
Matos, S., & Hall, J. (2007). Integrating Sustainable Development in the Supply Chain. Journal of Operations Management, 25(6), 1083–1102.
Nada, N., & Ali, Z. (2015). Service Value Creation Capability Model to Assess the Service Innovation Capability in SMEs. Procedia CIRP, 30, 390 – 395.
Nayebzadeh, Shahnaz (2006). Value from a Customer Perspective. Tadbir Monthly, 17(174), 52.
Newell, F. (2000). Customer Relationship Management in the New Era of Internet Marketing. New york,NY: Mc-graw-Hill.
Okdinawati, L., Simatupang, T. M., and Sunitiyoso, Y. (2015). Value Co creation Map in Collaborative Transportation. Procedia Manufacturing, 4, 71-78.
Pires, D.G., Dean, A., and Rehman, M. (2015). Using Service Logic to Redefine Exchange in terms of Customer and Supplier Participation. Journal of Business Research, 68, 925–932.
Pourashraf, YasanAllah and Ahmadi Alvar, Zahra (2015). Evaluating and Measuring Perceived Value and Customer Performance among Customers at Ansar Bank in Poldokhtar. Quarterly Journal of Monetary and Banking Development, 3(6), 133-109.
Raddats, C., & Burton, J. (2011). Strategy and Structure Configurations for Services within Product-centric Businesses. Journal of Service Management, 22(4), 522–539.
Razmi, Zahra, Haji Heidari, Nastaran and HosseiniKia, Atefeh Sadat (2014). Research on the Impact of customer interface value proposition to Design a Business Model with BMO Approach. Management and Development Process,
27(4), 117-138.
Ryals, L. J., and Holt, S. (2007). Creating and Capturing Value in KAM Relationships. Journal of Strategic Marketing, 15(5), 403-420.
Saarijarvi, H. (2012). The Mechanisms of Value Co-creation. Journal of Strategic Marketing, 20(5), 381-391

Sayani, H. (2015). Customer Satisfaction and Loyalty in the United Arab Emirates Banking Industry. International Journal of Bank Marketing, 33(3), 351-375.
Schenkel, M., Krikke, H., Caniëls, M., and van der Laan, E. (2015). Creating Integral Value for Stakeholders in Closed Loop Supply Chains. Journal of Purchasing & Supply Management, 21, 155–166.
Sirmon, D. G., Hitt, M. A., & Ireland, R. D. (2007). Managing Firm Resources in Dynamic Environments to Create Value: Looking inside the Black Box. Academy of Management Review, 32(1), 273–292.
Skålén, P., Gummerus, J., Koskull, C. V., & Magnusson, P. R. (2015). Exploring Value Propositions and Service Innovation: A Service-dominant Logic Study. Journal of the Academy of Marketing Science, 43(2), 137-158.
Song, H., Cadeaux, J., and Yu, K. (2016). The Effects of Service Supply on Perceived Value Proposition under Different Levels of Customer Involvement. Industrial Marketing Management, 54, 116–128.
Strauss, A., and Corbin, J. (1998). Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory (2nd ed). Thousand Oaks, CA: Sage.
Strauss, A., and Corbin, J. M. (1990). Basics of qualitative research: Grounded theory procedures and techniques. Thousand Oaks, CA, US: Sage Publications, Inc.
Tynan, C., McKechnie, S., and Hartley, S. (2014). Interpreting Value in the Customer Service Experience using Customer-dominant Logic. Journal of Marketing Management, 30, 9-10, 1058–1081.
Urbinati, A., Bogers, M., Chiesa, V., and Frattini, F. (2018). Creating and Capturing Value from Big Data: A Multiple-case Study Analysis of Provider Companies. Technovation. Article in Progress.
Vargo, S. L., & Lusch, R. F. (2008). Fromgoods to Service(s): Divergences and Convergences of Logics. Industrial Marketing Management, 37(3), 254–259.
Visser, W., and Kymal, C. (2015). Integrated Value Creation (IVC): Beyond Corporate Social Responsibility (CSR) and Creating Shared Value (CSV). Journal of International Business Ethics, 8(1), 29-43.
Wilson, A., Zeithaml, V.A., Bitner, M. J. & Gremler, D. D. (2012). Services Marketing: Integrating Customer Focus across the Firm (2nd edition). London: McGraw-Hill.
Ye, Y. (2016). Value Creation of Private Equity Funds: Practices in China. (Doctoral Dissertation). Arizona State University.
Zeithaml, V. (1988). Customer Perceptions of Price, Quality, and Value: A Means-end Model and Synthesis of Evidence. The Journal of Marketing, 52(3), 2–22.

آمار
تعداد مشاهده مقاله: 12,561
تعداد دریافت فایل اصل مقاله: 5,964