اثر مشاهدۀ تصاویر خویشانداز زنان تأثیرگذار اینستاگرام بر نگرش و گرایش خانمها به انجام جراحیهای زیبایی با میانجیگری نارضایتی چهرهای | ||
| فصلنامه روانشناسی کاربردی | ||
| دوره 17، شماره 3 - شماره پیاپی 67، 1402، صفحه 143-168 اصل مقاله (1 M) | ||
| نوع مقاله: مقاله پژوهشی | ||
| شناسه دیجیتال (DOI): 10.48308/apsy.2022.227847.1351 | ||
| نویسندگان | ||
| فاطمه تمنائی1؛ پگاه نجات* 2 | ||
| 1کارشناس ارشد روانشناسی عمومی، دانشکده علوم تربیتی و روانشناسی، دانشگاه شهید بهشتی، تهران، ایران. | ||
| 2استادیار گروه روانشناسی، دانشکده علوم تربیتی و روانشناسی، دانشگاه شهید بهشتی، تهران، ایران. | ||
| چکیده | ||
| هدف: این مطالعه با هدف بررسی اثر مشاهدۀ تصاویر خویشانداز زنان تاثیرگذار حوزه زیبایی اینستاگرام بر نگرش و گرایش خانمها به جراحی زیبایی با میانجیگری نارضایتی چهرهای و تعدیلگری گرایش خصلتی به مقایسه ظاهری بالاسو انجام شد. روش: پژوهش از نوع آزمایشی با عامل بینآزمودنیِ نوع تصاویر اینستاگرامی مورد مشاهده (زنان تاثیرگذار اینستاگرام حوزه زیبایی، زنان بازیگر فعال در اینستاگرام، و تصاویر غیرانسان) بود. شرکتکنندگان نمونهای دردسترس از 201 خانم ١٦ تا ٤٠ ساله بودند که پس از مشاهدۀ تصاویر به پرسشنامههای نارضایتی چهرهای (تیگمان و همکاران، 2018)، نگرش به جراحی زیبایی (هندرسون کینگ و هندرسون کینگ، 2005)، گرایش به انجام جراحی زیبایی، و مقایسه ظاهری بالاسو (اوبرین و همکاران، 2009) پاسخ دادند. به منظور تحلیل دادهها از تحلیل کواریانس و تحلیل رگرسیون استفاده شد. یافتهها: مشاهدۀ تصاویر تاثیرگذاران زیبایی منجر به گرایش بالاتر به انجام جراحی زیبایی بدن نسبت به مشاهدۀ تصاویر بازیگران شد (05/0 > p). نارضایتی چهرهای اثر نوع تصاویر مورد مشاهده بر نگرش و گرایش به انجام جراحی زیبایی را میانجیگری نکرد. اثر مستقیم نوع تصاویر مورد مشاهده بر بعد درونفردی نگرش به جراحی زیبایی و گرایش به انجام جراحی زیبایی بدن و صورت معنادار بود (05/0 > ps). گرایش خصلتی به مقایسه ظاهری بالاسو اثر نوع تصاویر مورد مشاهده بر نارضایتی چهرهای را تعدیل نکرد. نتیجهگیری: ارائۀ تصاویر خویشانداز اینستاگرامی کمتر از حد انتظار بر نارضایتی چهرهای و بر نگرش و گرایش به انجام جراحی زیبایی تأثیرگذار بود. | ||
| کلیدواژهها | ||
| تاثیرگذاران اینستاگرام؛ نارضایتی چهرهای؛ جراحی زیبایی؛ نگرش | ||
| عنوان مقاله [English] | ||
| Effect of Viewing Female Instagram Influencers’ Selfies on Women’s Attitudes and Tendency Toward Cosmetic Surgery as Mediated by Facial Dissatisfaction | ||
| نویسندگان [English] | ||
| Fatemeh Tamannaei1؛ Pegah Nejat2 | ||
| 1Master of General Psychology, Department of Psychology, Faculty of Education and Psychology, Shahid Beheshti University, Tehran, Iran. | ||
| 2Assistant Professor, Department of Psychology, Faculty of Education and Psychology, Shahid Beheshti University, Tehran, Iran. | ||
| چکیده [English] | ||
| Aim: This study aimed to investigate the impact of viewing beauty-related female Instagram influencers' selfies on women’s attitudes and inclination toward cosmetic surgery, exploring the mediating role of facial dissatisfaction and the moderating effect of dispositional upward physical appearance comparison. Method: An experimental design utilized the type of viewed Instagram images (Female Instagram beauty influencers, Actresses active on Instagram, and Non-human) as the between-subjects factor. A convenient sample of 201 women aged 16–40 years participated. Following image exposure, participants completed scales assessing facial dissatisfaction (Tiggemann et al., 2018), attitudes toward cosmetic surgery (Henderson-King & Henderson-King, 2005), tendency toward cosmetic surgery, and dispositional upward physical appearance comparison (O’Brien et al., 2009). Analyses of covariance and regression were employed to examine hypothesized relationships. Results: Viewing beauty influencers’ images led to a higher tendency for cosmetic body surgery compared to actresses' images, with statistical significance at p < .05. Facial dissatisfaction did not mediate the effect of viewed images on attitudes and tendencies toward cosmetic surgery. The direct effect of viewed images on the interpersonal dimension of attitude and the inclination for face and body cosmetic surgery was significant at ps < .05. Dispositional upward physical appearance comparison did not moderate the effect of viewed images on facial dissatisfaction. Conclusion: Contrary to expectations, viewing Instagram selfies, especially those of beauty influencers, had a less-than-expected impact on both facial dissatisfaction and attitudes and tendencies toward cosmetic surgery. | ||
| کلیدواژهها [English] | ||
| Attitude, Cosmetic Surgery, Facial Dissatisfaction, Instagram Influencers | ||
| مراجع | ||
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